In search of the obvious the antidote for today's marketing mess

Trout, Jack. (Author). Pratt, Sean. (Added Author).

Summary: This audio book could upset a lot of people. It is the first to state the obvious: Marketing is a mess. Jack Trout intends to make a lot of people, who made the mess, very uncomfortable. Only then will they begin to look for the obvious solutions that will separate their products from their competitors--in a way that is equally obvious to customers. All this comes with no jargon, no numbers, no complexity, and a great deal of common sense...

Record details

ISBN: 9781596593282 (sound recording : OverDrive Audio Book)
ISBN: 1596593288 (sound recording : OverDrive Audio Book)
Physical Description: electronic
electronic resource
remote
Publisher: Rego Park : Gildan Media Corp, [2009]

Content descriptions

General Note:	Downloadable audio file. Title from: Title details screen. Unabridged. Duration: 6:42:35.
Participant or Performer Note:	Read by Sean Pratt.
System Details Note:	Requires OverDrive Media Console (WMA file size: 96428 KB; MP3 file size: 188913 KB). Mode of access: World Wide Web.