E-book
Commusication from Pavlov's dog to sound branding
Record details
- ISBN: 9781781190012 (electronic bk.)
- ISBN: 1781190011 (electronic bk.)
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Physical Description:
electronic resource
remote
1 online resource : ill., charts. - Publisher: Cork : Oak Tree Press, c2011.
Content descriptions
| Bibliography, etc. Note: | Includes bibliographical references and index. |
| Source of Description Note: | Description based on print version record. |
Search for related items by subject
| Subject: | Music in advertising Branding (Marketing) Advertising -- Psychological aspects Advertising -- Brand name products |
| Genre: | Electronic books. |
