E-book
Commusication [electronic resource] : from Pavlov's dog to sound branding / John Groves.
Record details
- ISBN: 9781781190012 (electronic bk.)
- ISBN: 1781190011 (electronic bk.)
- Physical Description: 1 online resource : ill., charts.
- Publisher: Cork : Oak Tree Press, c2011.
Content descriptions
| Bibliography, etc. Note: | Includes bibliographical references and index. |
| Source of Description Note: | Description based on print version record. |
Search for related items by subject
| Subject: | Music in advertising. Branding (Marketing) Advertising > Psychological aspects. Advertising > Brand name products. |
| Genre: | Electronic books. |
