The boss of you everything a woman needs to know to start, run, and maintain her own business

Bacon, Lauren. (Author). Mears, Emira. (Added Author).

Summary: Female entrepreneurs are a growing force to be reckoned with. Each year, more and more women take the initiative and start their own business ventures--at twice the rate of men. Women continue to reshape the business world with innovative models, both large and small. So why is there a lack of clear-cut, expert advice aimed at this dynamic female audience?. In The Boss of You, Emira Mears and Lauren Bacon, founders of Raised Eyebrow Web Studios Inc. and co-editors of the well-known webzine Soapboxgirls, set out to answer this question. As intelligent entrepreneurs and straightforward writers, E

Record details

ISBN: 9780786750467 (electronic bk.)
ISBN: 0786750464 (electronic bk.)
Physical Description: electronic resource
remote
1 online resource (297 p.)
Publisher: Berkeley, Calif. : Seal Press : Distributed by Publishers Group West, c2008.

Content descriptions

Bibliography, etc. Note:	Includes bibliographical references and index.
Formatted Contents Note:	Define your vision -- Have a plan -- Financial scenarios -- Setting up shop -- Addressing your audience -- Developing marketing materials -- Advertising and promotions -- Public relations -- Networking -- You are your best employee -- Hiring help -- Customer service -- Financial reality check -- Expanding -- Celebrate your achievements -- Conclusion: what's next?
Source of Description Note:	Description based on print version record.