Start and run a successful complementary therapy business

Summary: Being a great therapist and being a good business person require different skills. This book will help you as a therapist - new, or experienced - to concentrate on the things you need to do to make your business a success and avoid making costly mistakes along the way. It will help you understand the business you are entering into, decide what products and therapies you will offer, and how to differentiate yourself from the competition so that new clients will choose you. You will also discover how to: * identify your potential clients and market your business to them * choose the best busines.

Record details

ISBN: 9781848035751 (electronic bk.)
ISBN: 1848035756 (electronic bk.)
Physical Description: electronic resource
remote
1 online resource.
Publisher: New York : How To Books, 2011.

Content descriptions

General Note:	Description based upon print version of record.
Bibliography, etc. Note:	Includes index.
Formatted Contents Note:	Cover; Title Page; Table of Contents; INTRODUCTION; 1 : ALL ABOUT YOU; 2 : Location; 3 : CLIENTS; 4 : COMPETITORS; 5 : PROMOTION; 6 : YOUR PLAN FOR PROMOTION; 7 : SETTING UP YOUR BUSINESS; 8 : COSTS AND PRICING; 9 : FORECASTING AND FINANCE; 10 : RUNNING YOUR BUSINESS; 11 : YOUR SET-UP ACTION PLAN; 12 : AND FINALLY; ADDITIONAL INFORMATION SHEET 1; ADDITIONAL INFORMATION SHEET 2; ADDITIONAL INFORMATION SHEET 3; ADDITIONAL INFORMATION SHEET 4; USEFUL WEBSITES (All websites current at 1 November 2010); INDEX; Copyright;